Award winning ashita Supreme - smoothing shampoo and mask duo for frizz control
product benefits
less breakage - smoother hair - more moisturized - anti-frizz
give the gift of smoother, frizz-free hair with this full-size ashita supreme shampoo and hair mask luxury gift set
best for
- all hair types
- frizzy hair
- dull hair
benefits
- double the shine*
- 5x less breakage**
- +68% smoother hair*
- 99% stronger hair | instantly reduces breakage***
- scalp instantly feels balanced and healthy
*shampoo + mask vs. unwashed hair **treatment only vs. non-condtioning shampoo ***after one application of shampoo + mask + hair serum bundle vs. non conditioning shampoo.
awards
- 2025 first class beauty award: best shampoo
How to Use the Shu Uemura Ashita Supreme Routine
Step 1: Cleanse & Revitalize
Apply the Shu Uemura Ashita Supreme Shampoo to wet hair.
Gently massage into the scalp and lengths to remove impurities and buildup while stimulating circulation.
This revitalizing shampoo infused with ashitaba extract deeply hydrates, strengthens, and restores smoothness to dull or tired hair.
Rinse thoroughly for a refreshed, radiant finish.
Step 2: Treat & Transform
After cleansing with Ashita Supreme Shampoo, apply the Ashita Supreme Treatment to wet lengths and ends.
Massage gently to ensure even distribution.
Leave on for 5 minutes to allow the ashitaba and ferulic acid–infused formula to penetrate deeply, providing hydration, frizz control, and strength to each strand.
Rinse thoroughly for soft, silky, and manageable hair that feels renewed and full of life.
Stylist’s Pro Insight
“The Ashita Supreme Collection tells the story of the ancestral Japanese ashitaba plant and its transformative role in modern hair care. Infused with ashitaba extract and ferulic acid, these formulas boost hydration, smooth frizz, and strengthen the hair. With its universally appealing scent and holistic approach, it’s perfect for anyone seeking healthy, radiant, and resilient hair.”
— Micky Thompson | @mickyandmore | Lunatic Fringe Salon, Salt Lake City, UT